The Roots
John
Founder
What was originally labeled the “special drink” by my aunt became a recipe that lined my family’s roots. I grew up with the afternoon craving for a Limer as a regular occurrence. Once I moved out to college in Nashville, I found that living in a dorm without a kitchen or the means to create a Limer was frustrating. Often, without realizing the potential, I wished for the ease of buying a ready-to-drink version of it. But it didn’t exist. Then it struck me—I could make it exist.
During my senior year at Belmont University, I steered a great deal of attention towards my entrepreneurial studies—using Limer as the ship. From an idea that answered my convenience, to an observable, savory-forward soda gap in the beverage market, I went all in.
In the first semester of my senior year, in the early phases of building Limer, I participated in the 1-minute elevator, Shark Tank-style, pitch competition—I won first place and $2,500.
The following semester, I started executing. I sold out of my first pop-up on campus. I participated in a longer 5-minute venture plan pitch competition, Shark Tank-style, once again—I won first place again and $5,000.
Now, a recent graduate, I am full-time in Limer—building and nurturing.
What Sets Us Apart
People-First Approach
Everything we do is built around understanding your needs and helping you succeed—because when you thrive, so do we.
Long-Term Relationships
We’re not just here for the now. We love creating lasting relationships with our clients and growing with them over time.
Proven Process, Flexible Execution
We bring structure where it counts and adaptability where it matters. Our methods are clear, but always responsive.